The Organic and Natural Enterprise Group (ONE Group) Origins and Vision

ONE Group, The Organic and Natural Enterprise Group, was founded in the mid 1990's by Narelle Chenery on the Gold Coast in Australia. Her vision for the company arose out of the need for certified organic skin care products. After creating just a few products for herself, the demand quickly increased to include her friends and family. From there, she opened a small mail order service.
The demand for certified organic skin care products continued to increase over the years, and Narelle knew that it was time to create a solid company structure. She then formed The ONE Group. Organic Natural Enterprise has a special meaning. Enterprise is defined as "a project or undertaking that requires boldness and energy." Group indicates a team. Together, these words stand for a team coming together with boldness and energy to bring natural organic products to the world.
The ONE Group has two major goals:

1. To contribute to the healing of the earth by promoting certified organic products, and in turn reducing the rapidly increasing use of chemicals and pesticides that are ruining the earth.
2. To provide a variety of skin and body care products, which contain no ingredients that are harmful to the user.

Since extremely large corporations control most of the beauty care industry, this new small company needed to develop a marketing strategy that was not mainstream. Multi-channel marketing is the method that ONE Group uses. This is unlike MLM, multi-level marketing, which is characterized by aggressive, high-pressure sales. That approach is not in line with the harmony of people and the earth.
The ONE Group only encourages those who believe in its philosophy to join the Group and promote these products. Education is actually a major role that the company takes. Narelle says, "Education is the key, if we know how to read labels, we can choose to avoid harmful toxins." The goal is not to make sales happen, but it is to educate consumers with real, balanced facts, and allow them to choose for themselves. This cannot be emphasized enough.
Even though the compensation program is an incentive for representatives to put forth an effort in promoting the product, the focus is really honest communication. There is no format or scripted sales pitch for people to remember. ONE Group does, however, encourage people to work together in teams and develop their own strategy. This not only produces results, but fulfills the human need for social interaction.

You Are Welcome To Join Us

If you are interested in participating in the One Group's vision, either by buying the product, becoming a preferred customer or an associate representative, then we suggest you visit our sister website. There is information about every product, its ingredients, how it is used, its benefits, etc. Read the company newspaper and, of course, use the products.
Familiarize yourself with each product and its ingredients. If you wish to join the group as an associate representative, make sure that you understand the compensation plan.
To educate others you need first to educate yourself. This does not mean you have to be a biochemist, but there is too much misinformation out there, and a lot of companies want people to believe that their products are safe and natural, but hide information about production and ingredients. The better you understand all of the aspects of the company, the easier it will be for you to support its objectives.
The statement "The worlds first certified organic skin care" is true. It has already been tested in the US and Canada, and the One Group has successfully defended its claim.

"The One Group's vision statement is: To be an outstanding enterprise of inspiration, conviction and integrity that is the force for change towards ethical and ecological business practices, while making a positive difference in the lives of our representatives, customers, employees and their families throughout the world."

"The One Groups mission statement is: To offer an innovative product range of unrivalled purity and effectiveness, combined with an ethical, unique and versatile business model that rewards all those associated with us through a financially stable, soundly managed company."